ABOUT DIONYSUS DATA
Dionysus Data is a brand strategy and Instagram marketing studio focused on experiential brands—those built around taste, place, ritual, and feeling.
Founded by a strategist with a background in cultural heritage, wine, and digital marketing, the work sits at the intersection of structure and story: helping brands translate what they offer into something people can understand, connect with, and come back to.
OUR PHILOSOPHY
The best brands aren’t just seen—they’re experienced.
An evening at a wine bar. A perfectly timed espresso. A hotel that feels like somewhere you’ve been before, even when you haven’t.
That same feeling should exist online.
Our work is grounded in emotional attunement and backed by data—so your content doesn’t just look good, it lands.
OUR APPROACH
We don’t believe in overproduction or noise for the sake of visibility.
We believe in:
clarity over chaos
consistency over bursts of effort
content that builds over time
Strategy that supports your brand—not overwhelms it.
This is for brands that want to be intentional about how they show up—and how they’re remembered.
Meet the Founder – Mary Welsh
With six years of experience across digital marketing, qualitative market research, and the luxury industry, Mary’s work sits at the intersection of brand strategy, cultural storytelling, and the wine and hospitality world.
She holds a BA in Ancient Studies from Barnard College and an MA in Cultural Heritage from the American University of Rome, where her research focused on the preservation of viticultural heritage—exploring how marketing strategy and sustainable tourism can support the long-term evolution of the wine industry.
In addition to her academic background, Mary earned her sommelier certification through the Court of Master Sommeliers in 2023, following intensive training at the Institute of Culinary Education in New York City.
Now based in Rome, her perspective continues to develop beyond the screen—shaped through restaurants, wine bars, boutique hotels, and the small details that make an experience feel considered or forgettable.
A closer look at those moments—what works, what doesn’t, and why—is shared as ongoing field notes.